Vijayendra V Rao is a highly accomplished Order Management and Supply Chain Executive with over 20 years of international experience delivering large-scale digital transformation programs for Fortune 500 companies. With a Master of Science in Computing: Software Technology from The Robert Gordon University, UK, and a Bachelor of Engineering from Bangalore University, India, Vijayendra combines deep technical expertise, strategic foresight, and business acumen to architect cutting-edge solutions that power the next generation of digital commerce and supply chain innovation.
Currently serving as Chief Architect – Digital Commerce Practice (Americas) at IBM Consulting, Vijayendra leads multi-million-dollar initiatives that transform order management, inventory visibility, and supply chain ecosystems for global retail and manufacturing leaders. His mastery of IBM Sterling Multi-Channel Fulfillment Suite, including Distributed Order Management (DOM), Global Inventory Visibility (GIV), and Store Inventory Management (SIM), enables clients to achieve superior scalability, resiliency, and operational efficiency.
Strategic Leadership and Digital Commerce Expertise
Vijayendra is recognized for architecting First-of-a-Kind (FOAK) enterprise solutions, seamlessly integrating AI-driven supply chain insights, microservices architectures, and API-based platforms to meet unique client needs. Notable contributions include:
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General Motors: Migrated core omnichannel operations from legacy mainframes to IBM Sterling Order Management, significantly improving scalability and order orchestration.
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Mars Inc.: Designed a custom Sterling Order Management implementation to power their event-based candy customization business, enabling personalization at scale.
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Kroger: Developed and piloted Automated License Plate Recognition (ALPR) technology integrated with Sterling for touchless curbside pickup, improving customer experience and operational speed.
Technology Leadership & Innovation
Vijayendra’s career highlights include senior roles such as Senior Director at Blue Yonder, where he designed next-gen commerce products like Inventory and Capacity Microservices and led the development of a new Order Management System (OMS). His expertise spans Java, J2EE, Microservices, Web Services, API Integrations, and enterprise databases including Oracle, DB2, MySQL, and NoSQL. His fluency across Unix, Linux, MacOS environments and proficiency with WebSphere, Tomcat, JBoss, and MuleSoft empower him to deliver robust and scalable solutions.
Leadership, Mentorship, and Recognition
Beyond his technical acumen, Vijayendra is celebrated for his transformational leadership style. He manages and mentors large, diverse teams across global delivery centers, cultivating a culture of innovation and excellence. His outstanding contributions have been recognized with multiple awards, including:
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IBM Service Delivery Excellence Award (2015, 2016, 2017, 2018, 2020)
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Multiple IBM Role Model and Outstanding Contributor Awards for leadership and client success
Driving the Future of Supply Chain and Digital Commerce
Vijayendra is not just a technologist but a thought leader driving the evolution of digital commerce, omnichannel transformation, and supply chain modernization. His work continues to empower C-level executives to accelerate business growth, enhance customer experience, and stay ahead in a competitive, fast-changing market.